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Email marketing is still a viable method available to businesses trying to get the word out about your products and services provided that it is done right. Besides being ready with an effective ad, you need a list of targeted prospects.

Email marketing companies charge per name on their marketing lists. Expect to pay reasonable comparable prices for quality leads. Ask around for referrals for a vendor and before you buy your marketing list, ask how their lists are collected and also if they allow you to test sending your email with a small portion of the list. Buying lists that are fresh, targeted and collected using the opt-in method are more effective than renting lists that are outdated, random and collected by combing the Internet.

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