People don’t always see the “features” of your product or service first. What they see are the “benefits” of your product or service to them. To sell successfully, look at your business from your customer’s perspective and always show the common benefits of your products or service. Ask some existing customers why they buy from you and use those answers in your sales approach.
By focusing on your customers and their needs, you will soon find out that selling is problem solving. People are often willing to pay and become an advocate for you if you can provide friendly and sound solution to their problem. Although sometimes your helpful expert advice does not result in an immediate sale, it builds your reputation positively.