Spend the money to portray your business impressively and positively. Make sure all your marketing materials including business cards, letterheads, brochures, forms and packaging materials are first class. Examine and exceed your competitor’s marketing materials. You can have professional and expensive-looking materials without the high costs. Use fewer colours or shade/tint (screen) if you can’t afford full colour. Use print-on-demand services and only print what you need.
Personalize your promotional materials with photos of you and/or your staff and include your company contact information on all materials including packing slips and invoices.