Beyond the Obvious
Product trends come and go, different types of business models take turns in the spotlight, new ways of reaching potential customers come into vogue. But one thing never changes: customer retention and repeat business will always depend on excellent customer service. Although it is important, customer service doesn’t always mean just “service with a smile.” It also means selling high-quality products, not junk; delivering your products with care and in a timely manner; being prepared for things to go wrong by developing the means for employees to diffuse a distraught customer. Resolve customer issues before they become issues.