Your web site ranking in search engine results is important to gain considerable exposure on-line. To increase ranking, two most effective strategies are to build relevant inbound links and to establish free/relevant content.
You can build relevant inbound links by exchanging links with other web sites or through the practice of article writing. Your web site is ranked based on the number of relevant links from other web sites. Links on other web sites point to yours help boost your site's ranking, however, machine-generated links and links from irrelevant sites often do more harm than good.
If you write quality articles with links to your web site and other people are posting them on their web sites, these links also add to the count for ranking.
You web site also needs to have high quantity of quality content. Offering free and useful information on your chosen topics would likely increase traffic to your site and therefore, the more likely you are to rank well in search engine results.
Regardless of whether or not you rank well, focusing on these two strategies will be worth your efforts as a number of quality inbound links can generate significant, highly targeted traffic to your website even without a high ranking search engine listing.