Saying “No” when it is necessary and appropriate helps you grow your business. Evaluate each opportunity against your business goals before committing your time and expertise. When it makes sense for you to say no, say so releases you from the pressure of others’ demands and increases your entrepreneur value. When you say no to demanding and difficult clients, you save yourself time, energy and resources. When you say no to things that don’t help your business or relationships, you stay focused on your business and are in control of the direction of your business.
Few of us will agree that leaving our comfort zone is what we wake up wanting to do every day. Those who do agree are today’s effective business leaders. Getting outside your “you-ness” and stepping boldly into an opportunity is how fearless leaders tackle business challenges. Realize that it’s normal to feel uncomfortable facing high stakes, but don’t let fear deter you. Channel your anxiety into creativity. Reward yourself every time you recognize that you’ve left your comfort zone behind. Focus on your goal, visualize your success, and break down your journey into the unknown into baby steps. And above all, close your eyes, step off the cliff, and enjoy the free-fall!