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Saying “No” when it is necessary and appropriate helps you grow your business. Evaluate each opportunity against your business goals before committing your time and expertise. When it makes sense for you to say no, say so releases you from the pressure of others’ demands and increases your entrepreneur value. When you say no to demanding and difficult clients, you save yourself time, energy and resources. When you say no to things that don’t help your business or relationships, you stay focused on your business and are in control of the direction of your business.

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