You simply cannot please everyone and your business cannot be everything to everyone.
Making improvements to your business is important; equally important is to maintain focus on the core competency of your business, especially when your business is showing signs of success. It is enticing to be a business that appears everywhere and liked by everyone but rapid growth or wide expansion will not always get you there. Instead of expanding your business into other unknown territories, concentrate on what your business is best at or does well. It’s better to spend money to grow your strong areas than wasting it on the weakest parts.