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Images courtesy of [jannoon028][kromkrathog][master isolated images][photostock][stockimages] /

More is not always better. Remove all of your underperformers will increase your bottom line and improve customer service. A long list of offerings will only confuse your customers and prevent you from focusing on your best sales and profit opportunities.

Use the following criteria to evaluate each and every product, service and staff you have and take action to remove anything that does not perform to the level that you want:

  • Sales revenue generated
  • Individual profitability
  • Cost of sales - including marketing and support
  • Time and effort spent
  • Marketing Rate of Investment (ROI)
  • Customer perception
  • Overlapping or duplication

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