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Attracting angel investors can seem a lot like fishing without knowing what the fish are biting on that day: it can change on a dime and seem as arbitrarily variable as the weather. Before pitching to investors, be sure you are well-researched, well-rehearsed and overly-prepared to deliver your “ask.” And even before you begin practicing for your pitch, be sure you’ve started laying the groundwork with potential investors. Entrepreneurs overlooking the emotional aspect of raising money will shirk the arduous work of relationship-building with would-be investors, and be all the poorer for it.

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