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Twitter provides quick, easy and inexpensive marketing opportunities if it is used properly and wisely. Make sure your company’s account is used for business purpose only and always use appropriate language and professional behaviour in your communication. Always leave enough space in your message for retweet comment and minimize the number of hashtags in each tweet and the number of tweets per day. Use the service to build relationships and credibility by generating conversations instead of constantly imploring people to buy or checkout your website. Do follow others including your competitors so that you can stay on top of relevant information.

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