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Beyond the Obvious
- Category: Marketing
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Product trends come and go, different types of business models take turns in the spotlight, new ways of reaching potential customers come into vogue. But one thing never changes: customer retention and repeat business will always depend on excellent customer service. Although it is important, customer service doesn’t always mean just “service with a smile.” It also means selling high-quality products, not junk; delivering your products with care and in a timely manner; being prepared for things to go wrong by developing the means for employees to diffuse a distraught customer. Resolve customer issues before they become issues.