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Marketing strategies can only go so far and methods that have worked in the past do not necessary work today.  One fact remains through time is that people choose to do business with those they know, like and trust, so building strong relationships is the key to finding and keeping loyal clients.

Following through on commitments made is essential to building relationships of trust. Besides finding out and responding to your customers’ needs and wants, aim to become a trusted advisor – a business your customers can depend on time and time again.

Building strong relationships based on trust takes time and effort but the rewards are well worth the investment.  Create different opportunities to connect with your customers, show them that you remember their details and preferences, and genuinely care to make them happy.  Over time, you will build solid and trusting relationships that will not only increase your business but also enrich your personal life.

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