Market research is an essential part of building your business model. Time consuming as it may be, you would be remiss to skip this step. Tap into the student talent of the business class or MBA school in your area as a wealth of helpful, enthusiastic market research helpers. Swap homemade cookies for a commitment to take the online survey you created for free (oh yes, many sites have free survey versions!). Pitch your business idea to the business school – perhaps an MBA student would like to pick it up as their capstone project. Talk to professors about the real-world learning experience your market research needs can provide to their students.
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